Project: Volkswagen: “Safe Happens” Banner Ads
Client: Crispin Porter + Bogusky
Date Completed: April 2006
Details:
Set of banner ads to promote Volkswagen Jetta’s safety features.
Launch Project:
Volkswagen: Safety Happens
Features:
• Unique banner ad where the Jetta drives onto the page and crashes into another ad that suddenly pops up
• Needed to work across all browsers
• The popup changes look depending on the operating system the user is viewing the ad on
