Volkswagen: Safe Happens

Volkswagen: Safe Happens
Project: Volkswagen: “Safe Happens” Banner Ads
Client: Crispin Porter + Bogusky
Date Completed: April 2006

Set of banner ads to promote Volkswagen Jetta’s safety features.

Launch Project:
Volkswagen: Safety Happens

• One of the most complex banner ads that Crispin has done to date.
• Banner ad transparently opens up as the user scrolls down the page. When the top of the car hits the top of the browser, the car crashes and continues to be pulled down the page as the user scrolls.
• Needed to work across all browsers

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